AB INBEV

For 20+ years, Rockaseller has been in the heart of the Dutch beer business. Setting strategy & building operational plans, selling beers, leading teams and building an extensive network in all channels (on trade, off trade, foodservice & wholesale).

We were closely involved in the success of the AB-InBev brands. Introducing Jupiler & Leffe, reviving Corona & Budweiser and building Hertog Jan into the biggest Dutch pilsener brand.

Sales & Marketing Excellence are part of our DNA. We set the strategy, build the operational plan and translated these into optimal effective actions of all commercial teams.

Commercial Excellence provides structure and makes very clear what is expected from the teams. In this way, the commercial expert can freely use all energy and creativity to realize the commercial goals.

For over 10 years now, Rockaseller has realized the concept and implementation of the annual sales kick-off of beer giant AB-InBev. We deliver a complete concept for this international event. Our mission: support & ignite leadership, make the kick-off fun, enthuse the audience and ensure that it sticks with the employees. For this, we supply, among other things, the communication & event concept, decoration, presentations, films and visuals.