BOOST YOUR HERITAGE
You have a great brand, we know the market!
Are your brands competitive enough for the rapidly changing consumer markets? We believe it is time to break with the traditional approach in the world of food and drinks. We’ll build, boost and sell your brands in all channels as if they are our own!
100+
years of experience
1000+
customers in direct network
GIVE UP THE GOOD | GO FOR THE GREAT
Is Rockaseller for you?
If you need more exposure, sales and fans to grow your food or beverage brands, then yes, we’re the agency for you! Use our expertise, experience and outside-the-box market approach to accelerate in all relevant channels.
WE’LL ROCK YOUR BRANDS AS IF THEY ARE OUR OWN
How we work
Do you want Rockaseller to be your business partner for the Dutch food and drinks market or do you need a professional in a certain area of expertise?
WHEN IT COMES TO OUR CLIENTS, WE’RE ALL IN!
Check out our cases
We’ve proudly worked for the most fantastic clients. Curious to learn what we have done?
Here's why our clients choose us
WORK WITH TOP NOTCH PROFESSIONALS
Rock with experienced, multifunctional talents who are at the forefront of the market. Whether you are looking for an interim professional, a consultant or an entire agency – we got you covered.
01
WE BUILD BRANDS
Rockaseller inspires consumers to love your brands, increases brand calls and creates brand loyalty. Our in-house creative agency is an expert in brand building, social media and photo & video.
02
CONSUMER ENGAGEMENT
It’s our mission to build a loyal fan base for your brands. Together we translate your brand identity and adapt your brand communication to the Dutch consumer!
03
WE ARE STRONG IN SALES
It’s a sellers market! Lucky for you we absolutely rock at sales. Our in-house specialists with a proven track record in on trade, off trade, foodservice & e-commerce will definitely pump up your volume!
04
TRADE MARKETING
Our tailor-made 360° approach with outside-the-box activations, will engage your fans for brand calls any time, anywhere!
05
TRENDS & MARKET
You snooze you lose! This is where to find your opportunities! Rockaseller is always up to speed with the latest trends, so you can seize the most important ones! With our knowledge & experience your brands will rock their category!
06
EXECUTIONAL EXCELLENCE
What the fuzz! We believe in simple & effective campaigns, sales & distribution.
07
ROUTE TO MARKET
‘Let’s get this show on the road’. We organize and optimize your operations and processes through digitalisation and supported by our wide network of excellent distribution & wholesale partners.
08
WE LOVE TO ROCK THE WORLD OF FOOD AND DRINKS
Meet the team
Our team consists of experienced, multifunctional talents who are at the forefront of the market. We are very ambitious, pragmatic, hands-on and we rock professionally.
“BUSINESS HAS TO BE INVOLVING, IT HAS TO BE FUN & IT HAS TO EXERCISE YOUR CREATIVE INSTINCTS”
A passionate, no-nonsense leader with talent for organizational & commercial management. My business partners, customers, teams & colleagues see me as a Secure Base Leader who cares, challenges and with a hands-on mentality.
Fields of expertise
- Commercial & Sales management
- Strategy to operation
- Sales excellence
- Engagement & involvement
- Interim management
- Project management
- Coaching & Consultancy
+31 (0) 76 88 77 44
info@rockaseller.nl
A strong and driven creative that supplies strong original content and communication across all platforms connecting brands to their audiences. I am dedicated to increasing your sellability.
Brand Building fields of expertise
- Identity
- Strategy
- Web
- Video
- Campaign
+31 (0) 76 88 77 44
info@rockaseller.nl
“DON’T DECREASE YOUR GOAL,
INCREASE YOUR EFFORT”
A hands-on commercial manager with a strong track record in both Retail and Foodservice. Relations see me as a team player who knows how to unite customer & company interests.
Fields of expertise
- Sales & accountmanagement
- Strategy to operation
- Executional excellence
- Interim management
- Project management
- Coaching & Consultancy
- Training
+31 (0) 76 88 77 44
info@rockaseller.nl
A strong and driven creative that supplies strong original content and communication across all platforms connecting brands to their audiences. I am dedicated to increasing your sellability.
Brand Building fields of expertise
- Identity
- Strategy
- Web
- Video
- Campaign
+31 (0) 76 88 77 44
info@rockaseller.nl
“Success follows when we move beyond selling products and begin addressing customer problems that truly matter.”
Enthusiastic business leader and clear thinker who enjoys both strategic challenges and hands-on working. Martijn excels at developing and landing high-impact strategies that exceed client expectations. With a deep understanding of market dynamics and consumer needs, he leads with vision, creativity, and a results-driven approach. Enjoys working in a consumer-centric environment. With over 25 years of experience in the marketing and sales industry and a strong professional background in B2B marketing and sales, he has a proven track record of driving growth and innovation.
Fields of expertise
- C-Level Marketing & Sales Leadership
- B2B Marketing & Sales Strategy
- Foodservice Industry Expertise
- Business Development & Client Relationships
- Innovative Marketing Campaigns & Solutions
+31 (0) 76 88 77 44
info@rockaseller.nl
Focus on goals, not obstacles!
An experienced Sales Manager who knows how to bring your brands & private label to the market. If you want your launches or negos to be successful, Karin is here to help. With an energetic, result-oriented and enthusiastic approach, she is focused on goals, not obstacles.
An experienced Sales Manager who knows how to bring your brands & private label to the market. If you want your launches or negos to be successful, Karin is here to help. With an energetic, result-oriented and enthusiastic approach, she is focused on goals, not obstacles.
Fields of expertise
- Sales & accountmanagement
- Retail expert
- Sales negotiations
- Tenders
- NPD projects
- New business
+31 (0) 76 88 77 44
info@rockaseller.nl
Energetic Commercial Professional with 15+ years of expertise in the Food & Agri industry, known for driving high-stakes negotiations and leading strategic business initiatives. Daan thrives in entrepreneurial environments where growth and innovation are the focus. With a proven track record of managing multidisciplinary teams, he is recognized as a leader who seamlessly balances strategic vision with operational excellence, fostering a supportive environment where team members feel empowered to reach their full potential.
Fields of expertise
- Sales leadership across A-brands and Private Label
- Team leadership and development
- New business development
- Coaching and mentoring for growth and success”
+31 (0) 76 88 77 44
info@rockaseller.nl
Joris specializes in digitalization and e-commerce. His unique ability to bridge business challenges and technological solutions adds significant value to digitalization initiatives and B2B, B2C and D2C e-commerce projects. Thanks to his experience with start-ups, scale-ups, and corporates, Joris brings an entrepreneurial yet well-founded approach that consistently delivers tangible results.
Fields of expertise
- E-commerce in B2B, B2C and D2C
- Digital & IT Project Management
- Digital Marketing & Digital Sales
- Digital Innovation
- Digital Excellence
- Interim E-Commerce and Digital Sales Management
- Digital Consultancy & Coaching
+31 (0) 76 88 77 44
info@rockaseller.nl
“FOCUS & SIMPLICITY CAN MOVE MOUNTAINS”
A result-oriented and driven finance professional, capable of building teams and developing and motivating employees. Hands-on, pragmatic, analytical. I am able to quickly get to the heart of the problem, develop a vision and a strategy and implement them successfully
Fields of expertise
- Finance
- Strategy
- Interim management
- Project management
- Coaching & Consultancy
+31 (0) 76 88 77 44
info@rockaseller.nl