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WE’LL BUILD, BOOST AND SELL YOUR BRANDS

SALES • BRAND BUILDING • E-COMMERCE & DIGITAL • FINANCE
FULL SERVICE • CONSULTANCY • INTERIM MANAGEMENT
BOOST YOUR HERITAGE

You have a great brand, we know the market!

Are your brands competitive enough for the rapidly changing consumer markets? We believe it is time to break with the traditional approach in the world of food and drinks. We’ll build, boost and sell your brands in all channels as if they are our own!

100+

years of experience

1000+

customers in direct network

GIVE UP THE GOOD | GO FOR THE GREAT

Is Rockaseller for you?

If you need more exposure, sales and fans to grow your food or beverage brands, then yes, we’re the agency for you! Use our expertise, experience and outside-the-box market approach to accelerate in all relevant channels.

WE’LL ROCK YOUR BRANDS AS IF THEY ARE OUR OWN

How we work

Do you want Rockaseller to be your (exclusive) business partner for the Dutch food and drinks market or do you need a professional in a certain area of expertise?

Full Service Agency

Full service partner on brand building, sales & distribution

à La Carte

Choose the services you need to boost your business.

Consultancy

We provide consultants and project managers to assist your team

Interim

We provide interim professionals to fill the gap in your team.

WHEN IT COMES TO OUR CLIENTS, WE’RE ALL IN!

Check out our cases

We’ve proudly worked for the most fantastic clients. Curious to learn what we have done?

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Refresco

To fuel their future growth opportunities, Refresco chose Rockaseller to be their preferred partner. Market & competitor analysis, trend spotting, brand building, sales & several interim solutions.

Malarkey

With Malarkey, we transformed our passion for beer into our own brand, now growing a vast fanbase thanks to our 360º marketing and sales approach.

Sligro Food Group – Heineken

Heineken and Sligro, teamed up with Rockaseller for interim commercial project management and communication & event concepting. With this assignment, Rockaseller gained experience with the two market leaders in foodservice.

Here's why our clients choose us

WORK WITH TOP NOTCH PROFESSIONALS

Rock with experienced, multifunctional talents who are at the forefront of the market. Whether you are looking for an interim professional, a consultant or an entire agency – we got you covered.

01

WE BUILD BRANDS

Rockaseller inspires consumers to love your brands, increases brand calls and creates brand loyalty. Our in-house creative agency is an expert in brand building, social media and photo & video.

02

CONSUMER ENGAGEMENT

It’s our mission to build a loyal fan base for your brands. Together we translate your brand identity and adapt your brand communication to the Dutch consumer!

03

WE ARE STRONG IN SALES

It’s a sellers market! Lucky for you we absolutely rock at sales. Our in-house specialists with a proven track record in on trade, off trade & e-commerce will definitely pump up your volume!

04

TRADE MARKETING

Our tailor-made 360° approach with outside-the-box activations, will engage your fans for brand calls any time, anywhere!

05

TRENDS & MARKET

You snooze you lose! This is where to find your opportunities! Rockaseller is always up to speed with the latest trends, so you can seize the most important ones! With our knowledge & experience your brands will rock their category!

06

EXECUTIONAL EXCELLENCE

What the fuzz! We believe in simple & effective campaigns, sales & distribution.

07

ROUTE TO MARKET

‘Let’s get this show on the road’. We organize and optimize your operations and processes through digitalisation and supported by our wide network of excellent distribution & wholesale partners.

08

WE LOVE TO ROCK THE WORLD OF FOOD AND DRINKS

Meet the team

Our team consists of experienced, multifunctional talents who are at the forefront of the market. We are very ambitious, pragmatic, hands-on and we rock professionally.

SALES

Sjoerd Schoenmakers

sjoerd@rockaseller.nl | +31 (0) 6 82 66 19 69

“BUSINESS HAS TO BE INVOLVING, IT HAS TO BE FUN & IT HAS TO EXERCISE YOUR CREATIVE INSTINCTS”
A passionate, no-nonsense leader with talent for organizational & commercial management. My business partners, customers, teams & colleagues see me as a Secure Base Leader who cares, challenges and with a hands-on mentality.

Fields of expertise

  • Commercial & Sales management
  • Strategy to operation
  • Sales excellence
  • Engagement & involvement
  • Interim management
  • Project management
  • Coaching & Consultancy

+31 (0)6 82 66 19 69
sjoerd@rockaseller.nl

BRAND BUILDING & SOCIAL COMMUNICATION

Justin Miles

justin@rockaseller.nl | +31 (0) 6 51 08 35 14

A strong and driven creative that supplies strong original content and communication across all platforms connecting brands to their audiences. I am dedicated to increasing your sellability.

Brand Building fields of expertise

  • Identity
  • Strategy
  • Web
  • Video
  • Campaign

+31 (0)6 51 08 35 14
justin@rockaseller.nl

SALES

Bas Lippens

bas@rockaseller.nl | +31 (0) 6 51 39 55 07

“DON’T DECREASE YOUR GOAL,
INCREASE YOUR EFFORT”
A hands-on commercial manager with a strong track record in both Retail and Foodservice. Relations see me as a team player who knows how to unite customer & company interests.

Fields of expertise

  • Sales & accountmanagement
  • Strategy to operation
  • Executional excellence
  • Interim management
  • Project management
  • Coaching & Consultancy
  • Training

+31 (0)6 51 39 55 07
bas@rockaseller.nl

FINANCE, CONTROLLING, PRICING & REVENUE MNGT

Harm Van Esterik

harm@rockaseller.nl | +31 (0) 6 22 66 96 55

“FOCUS & SIMPLICITY CAN MOVE MOUNTAINS”
A result-oriented and driven finance professional, capable of building teams and developing and motivating employees. Hands-on, pragmatic, analytical. I am able to quickly get to the heart of the problem, develop a vision and a strategy and implement them successfully

Fields of expertise

  • Finance
  • Strategy
  • Interim management
  • Project management
  • Coaching & Consultancy

+31 (0)6 22 66 96 55
harm@rockaseller.nl

E-COMMERCE & DIGITALIZATION

Joris Knaapen

joris@rockaseller.nl | +31 (0) 6 53 68 53 70

Joris specializes in digitalization and e-commerce. His unique ability to bridge business challenges and technological solutions adds significant value to digitalization initiatives and B2B, B2C and D2C e-commerce projects. Thanks to his experience with start-ups, scale-ups, and corporates, Joris brings an entrepreneurial yet well-founded approach that consistently delivers tangible results.

Fields of expertise

  • E-commerce in B2B, B2C and D2C
  • Digital & IT Project Management
  • Digital Marketing & Digital Sales
  • Digital Innovation
  • Digital Excellence
  • Interim E-Commerce and Digital Sales Management
  • Digital Consultancy & Coaching

+31 (0)6 53 68 53 70
joris@rockaseller.nl

BRAND BUILDING & SOCIAL COMMUNICATION

Bjørn Ladeur

bjorn@rockaseller.nl | +31 (0) 6 51 08 34 89

A strong and driven creative that supplies strong original content and communication across all platforms connecting brands to their audiences. I am dedicated to increasing your sellability.

Brand Building fields of expertise

  • Identity
  • Strategy
  • Web
  • Video
  • Campaign

+31 (0)6 51 08 34 89
bjorn@rockaseller.nl