SANTA MARIA - PAULIG FOODS

To fuel the expansion of Paulig, one of the Rockaseller partners translated the overall strategy into a solid foodservice business plan. We conducted extensive market research, audited their market approach and advised the management team to adapt their future go-to-market.

Paulig is a family owned production company active in the world of food with the brands: Paulig, Santa Maria, Risenta and Gold & Green. One of the Rockaseller partners was active in the role of Key Account Management, working on their strategic key accounts.

As additional service to the Key Account Management role, one of the Rockaseller partners was part of the improvement proces of the sales force, we coached and trained two new off trade account managers.