AB INBEV

For 20+ years, Rockaseller has been in the heart of the Dutch beer business. Setting strategy & building operational plans, selling beers, leading teams and building an extensive network in all channels (on trade, off trade & wholesale).

We were closely involved in the success of the AB-InBev brands in both the Netherlands and Germany. Introducing Jupiler & Leffe, reviving Corona & Budweiser and building Hertog Jan into the biggest Dutch pilsener brand.

Sales, Financial & Operational Excellence are part of our DNA. We set the strategy, build the operational plan and translated these into optimal effective actions of all commercial teams.

Commercial Excellence provides structure and makes very clear what is expected from the teams. In this way, the commercial expert can freely use all energy and creativity to realize the commercial goals.

For a number of years now, Rockaseller has been realizing the concept and implementation of the annual sales kick-off of beer giant AB-InBev. We deliver a complete concept for this international event. Our mission: make the kick-off fun, enthuse the audience and ensure that it sticks with the employees. For this we supply, among other things, the decoration, presentations, films and visuals.