Fruit is healthy, gives a positive feeling and is an easy way to encourage people to live more consciously. With that in mind, Vitamine & Zo started delivering company fruit and offering a healthy experience more than 10 years ago. They asked Rockaseller for help in creating a new identity. After a thorough analysis, we updated the name and the entire communication to clarify the core business and make the company more visually visible. While Vitamine & Zo sometimes raised questions, Fruit op je Werk immediately makes it clear what they offer.